Liverpool City Council - education training and publicity

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Education, Training and Publicity

Who are we?

  • The council's Road Safety Education, Training and Publicity Team work with vulnerable road users in the community to raise road safety awareness.

  • We are part of Road Safety Services. Which includes; the School Crossing Patrol Service and the Road Safety Engineering Team.

  • We research, develop, deliver and help, make possible a range of training. Aimed at vulnerable road users. Many of our programmes have won major national and international Road Safety Awards.

  • As members of the Merseyside Road Safety Partnership, we help shape the regions' road safety publicity campaigns.

What Road Safety Education and Training do we offer?

Holding Hands.

  • Designed for Foundation Stage children. Delivered in Children's Centres. Aim is to help children aged 3 to 4 years understand the danger of roads, the importance of holding hands and staying safe.

  • All 25 centres have received a Salman and Friends resource pack, to enable them to deliver key road safety messages to children and parents. We have also given each centre 50 free wrist-links to support parents keeping their children safe when out and about.

  • Each centre has received 50 free books. These are to support parents/carers with a low reading ability, keep their children safe at the road side and whilst travelling in cars.

  • 17 out of 25 centres have had a session delivered by a Road Safety Officer from our team, using activities through play to raise awareness for children and parents/carers. Remaining 8 centres will have received a session by December 2009.

  • A training day for members of Children's Centre Staff covering child car seats was provided in March 2009. A further day is scheduled for 2nd October 2009, to ensure a person from each of the remaining centres will have received training.

  • Want more hints and tips on how to teach children in this age group about Road Safety? Visit the Salman and Friends web site. Or visit our learning resources page for downloadable activity sheets.

Crossright.

  • Designed for Key Stage 1 children. Delivered in Primary Schools. An award winning Child Pedestrian Training Scheme. Aim is to help pupils aged 5 to 7 years understand how to cross the road and the potential risks of traffic.

  • 4,000 children trained so far.

  • All schools across the City by December 2009 will have received a Road Safety Primary School Resource pack. This is to enable them to deliver key road safety messages to their pupils within the framework of the national curriculum.

  • Want more hints and tips on how to teach children in this age group about road safety? Visit the Tales of the Road Web site. Or visit our learning resources page for downloadable assembly plans, workbooks and teachers guidance notes.

Our Walk to School

  • Designed for Key Stage 2 children. Delivered in Primary Schools. Aim is to raise the Road Safety Awareness of children aged 7 to 11 years within their local environment.

  • Over 5,000 children have taken part so far.

  • For 2009 7 primary schools: Lawrence Community, St Margaret's Anfield, St Clare's, Smithdown, Kirkdale St Lawrence, St Hughes, and Lister Juniors, produced films and maps premiered at  a celebration event at the Contemporary Urban Centre in July. The children had a great time sharing their experiences. Proposals made by the pupils have been submitted to relevant Highways teams for consideration.

  • A further 60 schools across the City will benefit from a theatre in education production about road safety aimed at the issues this age group. 

  • All schools across the City by December 2009 will have received a Road Safety Primary School Resource pack. This is to enable them to deliver key road safety messages to their pupils within the framework of the national curriculum.

  • Want more hints and tips on how to teach children in this age group about road safety? Visit the Tales of the Road web site. Or visit our learning resources page for downloadable assembly plans, workbooks and teachers guidance notes.

The Decision Theatre Production

  • Designed for Key Stage 3 pupils. Delivered in Secondary Schools. A theatre production based on analysis of the key causes of pedestrian casualties, in the city, for this age group. Aim is to encourage young people aged 11-14 years to independently manage road risk. Visit our learning resources page for downloadable follow up lesson activities.

  • Over 4,800 young people have been involved last school year. Feedback from both pupils and teachers has been overwhelmingly positive. Play has now been adopted by many other Councils across the country and has been a great success.

  • For Autumn/Winter 2009, all 30 Secondary schools across the City have been given the opportunity for their Year 7 pupils to take part, the majority have accepted.  

  • All secondary schools have received a Road Safety Secondary School Resource pack. This is to enable them to deliver key road safety messages to their pupils within the framework of the national curriculum.

  • Want more hints and tips on how to teach young people in this age group about road safety? Visit the Think Road Safety web site. 

Street Smartz

  • Designed for Key Stage 4 pupils. Delivered in Secondary Schools. An educational resource developed for young people by young people. Pack includes DVD and guidance notes for teachers. To order a free resource pack contact Road Safety Education, Training and Publicity team on 0151 233 3001 or e-mail road.safety@liverpool.gov.uk. Visit our downloadable video page to access this DVD resource directly

  • Want more hints and tips on how to teach young people in this age group road safety? Visit the Think Road Safety web site. Or visit our learning resources page for downloadable follow up lesson activities for key stage 4.

Pre-Driver Workshop

  • Designed for both Key Stage 4 pupils aged 15-16 year and young people aged 16+ years. Delivered to 10 schools across the City annually.

  • The workshop focuses on developing positive attitudes amongst young people in terms of driving behaviour, before they are ready to get behind the wheel. It is widely recognised that these attitudes are formed way before people are legally old enough to start learning to drive. 

  • Those taking part will be involved in interactive discussion around the key issues and scenarios based on key causes of casualties for young drivers and have the opportunity to put these to the test using a driving simulator provided by a partner organisation. As this age group learn from first hand experience rather than being "told" what's best for them.

  • 3 schools took part last term; King David, Childwall Valley and Broadgreen with a further 7 to be selected for this Autumn 2009 term

Drive to Arrive

  • Designed for the 16+ year's age group. Delivered on our behalf by our partners the Merseyside Fire and Rescue Service, in a number of locations. A hard-hitting interactive multi-media presentation. Aimed at young people to educate them of the dangers of driving inappropriately and taking risks with their lives.

  • Want more hints and tips on how to teach young people in this age group road safety? Visit the Think Road Safety web site. Or visit our Tips page for advice on how to choose your first car, and how to reduce your insurance premiums.

Driving for Work Road Safety Workshop.

  • Designed to be delivered businesses and employees across the City.

  • The aim of this workshop is to promote duty of care and safer journey planning, ensuring safer road vehicles, improving driver competence, whilst at same time making drivers aware of casualty causation factors such as speed and fatigue. 

  • The training also addresses issues such as business driving, managing contracted transport providers, fleet management and passenger risk assessment including high mileage and increased exposure, blame worthiness, fatigue after a days work etc. 

  • Those most at risk are those who travel high distances or spend long periods of time on the road, young or newly qualified drivers and those with previous poor accident history.

Stepping Out

  • Designed for Older Road Users. Delivered with our partners, the Liverpool Primary Care Trust Active Ageing Program and organisations such as Help the Aged and Age Concern. Delivered in a number of community based venues across the city. An interactive discussion led presentation. Aimed at Older Road Users to raise awareness of the risks this group face, based on a review of local casualty data.

  • Over 1,100 older people have taken part in presentation so far.

  • Each of these have been given a recyclable hi-visibility shopping bag to help improve their visibility to drivers when out and about and road safety tips guide. Download a copy of this guide here (MS Word [40.5Kb] opens in new window).

  • Project been supported by a range a local publicity campaigns.

  • Drivers wanting more advice visit the Think Road Safety web site.  Or visit our Tips page for advice on how to have your driving assessed or how to have your car adapted to make driving easier.

Cycle Training

  • For hints and tips on how to ride safely and access free adult and family training visit our Cycle Training page.

 

What Publicity campaigns do we run?

Liverpool City Council take an active role in publicising road safety messages, this is done in partnership with:

Key campaigns include:

For the latest regional campaigns visit the Merseyside Road Safety Partnership web site.

For more on national campaigns visit the THINK! Campaign web site.

Contact Us


We are always looking for volunteers to help us train children and our staff will provide all volunteers with appropriate support and training.

If you would like to know more information or are interested in volunteering you can contact us in a number of ways:

E-mail us at: road.safety@liverpool.gov.uk .

Call us on 0151 233 3001.

Write to us at the address below:

Transportation
Road Safety Services Department
Regeneration
Municipal Building
Dale Street
Liverpool L2 2DH